The rate of suicide remains high in Slovenia, particularly in rural settings and among farmers. As is the case with many issues faced by rural people, few social responses are developed in terms of political action, health and social services and research. In this article, the severity of farmers’ suicide in Slovenia is detailed and analysed as a social problem based on the following criteria: first, the scope of the situation is considered worrying and unequal; second, normative structures are abnormally or harmfully connected to the situation; third, there is a will and a power to transform the situation because it is found unacceptable according to social ethics and values; and fourth, the implementation of social responses such as intervention programmes and collective actions. This framework enables to highlight the importance of gender (masculinities), location (rural settings), local culture (agrarian values) and occupation (farming). Priority for future policies, practice and research should focus on these social determinants of health and wellbeing in support of farming people, communities and associations.